Advantages of Catering to Customers in Mexico
We can’t count how many times companies tell us that their shipping volume isn’t consistent enough to warrant a permanent solution for shipping or export to Mexico, but is that enough of a reason not to have one when you need to? Whether you’re receiving requests from customers to expand your delivery range, or looking for a new market to grow your business in, if customers are asking you to deliver to Mexico, it is almost definitely the answer. EstafetaUSA makes the process of catering to customers across the border easy for businesses, one of the many advantages of shipping to Mexico.
Untapped Markets hold Returns
When your business successfully reaches its goal in the US, it isn’t time to call it a win and turn in for the day. Expanding to new markets is the next step, but what comes before diving in? The predecessor to any great business success is research. Fully knowing who your audience is in the new market, where your business base is located within the market, and what niche you wish to pursue is key. While larger businesses may have more abundant resources to pull from for this research, even those with smaller resource pools can take the time to ensure they are fully prepared before entering a market. The most simplistic step of this research is to gather what customers you have requesting your services now. Whether that be on Twitter, in email, or across your website, leverage those conversations to encourage word-of-mouth among their community. By beginning with this audience, you are able to see where your current customer base is and begin conversations in nearby areas to feed that growth. Next comes research for where to go next. Target niche audiences that would likely be receiving of your products and explore what the next expansion of your audience base would look like. By putting in your research before launching in other markets (or deciding upon one to launch in) you are able to better predict the behaviors of those markets and minimize risk.
Strategically Selecting Markets For Expansion
After the primary research is done, your business can evaluate which markets are likely to be most receptive to your brand and where your expansion could be received best. Through the years, Mexico has emerged time and time again as a market worth entering for US companies. It is the second largest trading partner for the United States, provides a close geographic relationship, and has familiarity with the value of U.S. goods. By beginning your companies worldwide launch slowly and with one country to start you are able to limit risk and experiment with expansion before submersing your business in the challenge. While your company grows to encumber the cross-country workload you become more prepared for global launch and can work out any issues on a smaller scale first.
Proximity Makes Entry to International Markets Easier
If your business is just warming up to the idea of shipping its products outside of the U.S., the proximity of Mexico may make the transition a bit easier. While EstafetaUSA can ship your products worldwide, we specialize in the shipping across the U.S. border and are the best resource available for the transition. Shipping internationally, especially consistently, is a laborious undertaking for businesses and the possibility of ground shipping to Mexico makes a large task a bit more manageable. By opening up shipping services to certain countries, especially ones that are most effective to ship to, and measuring results, you can gradually grow your customer base. This allows you the comforts of doing business close to home such as your customers low business travel costs, and market familiarity while also gaining international business experience, and preparing your business for the next step in growth.
International expansion isn’t an easy step for businesses and warrants many decisions and discussions. EstafetaUSA can guide many of those discussions and help your team prepare and execute all steps necessary for exporting to Mexico. The value in the Mexican market and customer base is not to be overlooked and we look forward to helping U.S. businesses bridge the gap between those markets.