Your company, like many others, may believe that it doesn’t ship enough items or receive enough orders
to begin shipping internationally. However, do you often consider looking into shipping solutions, just in
case? Is such planning and preparation worth your company’s time and money? Estafeta believes it’s
certainly worth it, especially if you’re considering beginning your international journey with shipments
Proximity Makes Entry to International Markets Easier
If your business is just warming up to the idea of shipping its products outside of the U.S., the proximity
of Mexico may make the transition a bit easier. EstafetaUSA specializes in the shipping across the U.S.
border. In fact, we are the best resource available for the transition. Shipping internationally, especially
consistently, is a laborious undertaking for businesses, and the possibility of ground shipping to
Mexico makes a large task a bit more manageable.
Returns from Untapped Markets
When your business reaches its goal in the US, you can’t just turn in for the day. Expanding to new
markets is the next step. However, what comes before diving in? The predecessor to any great business
success is research. Knowing who your audience is in the new market, where your business base is
within the market, and what niche you wish to pursue is key.
While larger businesses may have more abundant resources to pull from for this research, even those
with smaller resource pools can take the time to ensure they are fully prepared before entering a
market. The most simplistic step of this research is to gather what customers you have requesting your
services now. Whether that be on Twitter, in email, or across your website, use those conversations to
encourage word-of-mouth among their community.
By beginning with this audience, you can see where your current customer base is and begin
conversations in nearby areas to feed that growth.
We can’t count how many times companies tell us that their shipping volume isn’t consistent enough to warrant a permanent solution for shipping or export to Mexico, but is that enough of a reason not to have one when you need to? Whether you’re receiving requests from customers to expand your delivery range, or looking for a new market to grow your business in, if customers are asking you to deliver to Mexico, it is almost definitely the answer. EstafetaUSA makes the process of catering to customers across the border easy for businesses, one of the many advantages of shipping to Mexico.
Untapped Markets hold Returns
When your business successfully reaches its goal in the US, it isn’t time to call it a win and turn in for the day. Expanding to new markets is the next step, but what comes before diving in? The predecessor to any great business success is research. Fully knowing who your audience is in the new market, where your business base is located within the market, and what niche you wish to pursue is key. While larger businesses may have more abundant resources to pull from for this research, even those with smaller resource pools can take the time to ensure they are fully prepared before entering a market. The most simplistic step of this research is to gather what customers you have requesting your services now. Whether that be on Twitter, in email, or across your website, leverage those conversations to encourage word-of-mouth among their community. By beginning with this audience, you are able to see where your current customer base is and begin conversations in nearby areas to feed that growth. Next comes research for where to go next. Target niche audiences that would likely be receiving of your products and explore what the next expansion of your audience base would look like. By putting in your research before launching in other markets (or deciding upon one to launch in) you are able to better predict the behaviors of those markets and minimize risk.
Strategically Selecting Markets For Expansion
After the primary research is done, your business can evaluate which markets are likely to be most receptive to your brand and where your expansion could be received best. Through the years, Mexico has emerged time and time again as a market worth entering for US companies. It is the second largest trading partner for the United States, provides a close geographic relationship, and has familiarity with the value of U.S. goods. By beginning your companies worldwide launch slowly and with one country to start you are able to limit risk and experiment with expansion before submersing your business in the challenge. While your company grows to encumber the cross-country workload you become more prepared for global launch and can work out any issues on a smaller scale first.
Proximity Makes Entry to International Markets Easier
If your business is just warming up to the idea of shipping its products outside of the U.S., the proximity of Mexico may make the transition a bit easier. While EstafetaUSA can ship your products worldwide, we specialize in the shipping across the U.S. border and are the best resource available for the transition. Shipping internationally, especially consistently, is a laborious undertaking for businesses and the possibility of ground shipping to Mexico makes a large task a bit more manageable. By opening up shipping services to certain countries, especially ones that are most effective to ship to, and measuring results, you can gradually grow your customer base. This allows you the comforts of doing business close to home such as your customers low business travel costs, and market familiarity while also gaining international business experience, and preparing your business for the next step in growth.
International expansion isn’t an easy step for businesses and warrants many decisions and discussions. EstafetaUSA can guide many of those discussions and help your team prepare and execute all steps necessary for exporting to Mexico. The value in the Mexican market and customer base is not to be overlooked and we look forward to helping U.S. businesses bridge the gap between those markets.
Are you ready to save 30%-40% on your export costs and reach new markets? Contact our experts today.
eCommerce comes with many obstacles. Through our years of shipping we have worked with many eCommerce gurus, and were happy to share their knowledge. Who would’ve thought that you’re Etsy shop would one day need a human resources department?
Make your site search ready
The first step is to make sure that customers can use every inch of your beautiful site. In order to do that you need a search tool that does much more than simply match keywords. Enabling a more advanced search can not only usher customers to products they’ll love but also provide you more data on what they are looking for. These tools are often self-learning, and come with auto-correct features which means you don’t have to self program each possible mistyped word anymore. The more easily your customers can reach their end goal, the more likely they are to return. Tools such as Unbxd or SearchSpring can help you utilize your already present content and make it as user friendly as possible.
Keep an eye on the exit
Once your site is searchable, you will need to begin identifying when and why people leave it. Tools can help you track customer activity on your page and identify where they are located directly before leaving your site. Once you have this information you can improve the page they usually exit from or install a tool that will navigate them elsewhere quickly. Knowledge is power in eCommerce, and this type of knowledge can’t be faked. The longer customers linger on your site the greater stickiness rate search engines detect, this means higher search ranking all around. Tools such as CrazyEgg, OptiMonk, and ExitBee all allow you to trace when most people exit your site and help to determine why.
Monitor the competition
Kick the fear the your competition is beating you, and save time with systems that track competitor prices and actions for you. If the information is always waiting, there is not room for wondering. By keeping an eye on competitor rates you cannot only adjust lower as needed but raise your price when the average goes up. Being the lowest price around has never been easier, and it can kick your obsessive habit of checking their site (you’re only helping their analytics and hurting your schedule). Some of our favorite platforms include PriSync and Price2Spy, both track multiple competitors and report results.
Maximize Customer Happiness
While price is important to monitor, it’s not everything. Customer service, quality products, and creating an enjoyable experience are equally as important and valued. Consistently monitoring and providing open communication channels to customers will allow for the service, quality, and attentiveness to shine through.You can’t allow customer satisfaction to drop, and also can’t afford the time to email back each concern or question. If your response times have been dropping and it’s time to regain the positive feedback, time to answer their questions in real time. While the concept can seem overwhelming, the execution usually isn’t. Systems can deliver chat requests in multiple methods (email, text, phone, etc), which means that your excuses for delaying are quickly dwindling. Services such as Zopim and Tawk can get you started and you can develop your best customer service method as time goes on. Being available to your customers doesn’t have to be a hassle.
Share their good news
When you perfect the customer service experience, it’s time to start collecting and displaying positive reviews highlighting your customers boasting about how great you are. Positive reviews serve to both instill confidence with customers, and boost your search rankings by providing back links and mentions. The more your name is quoted (naturally) the more likely you are to match to a keyword for your product. But how do you go about that? Tools like Yotpo or testimonial robot allow you to collect and display reviews on your webpage or you can monitor your outside reviews from platforms such as ReviewPush. Whichever route you pick, be sure to bask in the glow of customer satisfaction for a bit.
Cover the basics
As you grow your eCommerce business it is important to cover the little things. Don’t let things like establishing a good human resources system and accounting matters fall through the cracks. By establishing good practices when you are still small it can simplify the process drastically as you scale. Not to mention, it requires you spending less time in a ‘Taxes for Dummies’ book and more doing what you love. If you aren’t yet ready to hire staff to manage those aspects you can use services such as KinHR that can cover yours HR bases and accounting resources like InDinero. While these services won’t work forever nor include all needs, they will help to power your business forward in growth with a safety net of processes and systems.
Estafeta Makes Shipping to Mexico Seamless and Painless
Red tape is a major player in shipping to Mexico, and without the correct shipping partner it can become an even bigger pain. Estafeta USA uses dedicated customs and border agents to liaison with customs and make sure every shipment goes smoothly and without unexpected delays. Because when you’re ready for help, you need the experts.
As you try to navigate the crazy road of eCommerce we are here to avoid those potholes. By knowing what to expect, you know how to budget for exporting and can move your business into Mexico confidently.
- If the declared package value is below $50, you don’t need to pay any additional taxes. It’s as simple as that, no import tax or crazy paperwork needed.
- For packages with a declared value from $50 to $1,000, they will only incur the minimum sales tax of 16%. This is the general tax for all products in Mexico and consumers are used to this added cost.
- For shipments with values over $1,000, we’ll put you in touch with our shipping experts to walk you through the network of taxes and additional duties that may be relevant to your shipment, and outline your choices and best suggestions for your particular shipment.
The shipping world can make for a confusing place, but placing your business in the hands of those who specialize in exporting can make the difference between painless shipping and constant headaches.
If you’re ready to share your business with Mexico, let Estafeta USA help you in that transition and take your success to new heights.
How We Fix Common eCommerce Shipping Problems
We talk with plenty of customers in a day, but some of the most common are eCommerce owners who are out of their scope. Oftentimes, business owners are amazing with day to day challenges but have a harder time adjusting to consequences when it comes to shipping. They shared with us what some of their most commons concerns are, and how to avoid them the next time you need to ship.
1. Lost Merchandise
It’s one of the most common problems when it comes to shipping; simply losing a package. You feel the excitement of finding just the right item at the right price and anxiously await its arrival only to see 2 weeks later that it is now located across the globe. Often, the issue occurs in handover; whether it’s one company shipping within the country who loses the package at a shipping center, or more frequently, when an international shipment goes through multiple companies and shipping systems. Estafeta USA avoids that by having the most expansive shipping across Mexico, as well as using the most efficient routes to the widest range of places, so your package won’t accidentally wind up in Cancun if it was aiming for Ensenada.
2. Damaged Products
You spend hours creating the perfect product and making sure the client knows they need it. Every item deserves to be handled carefully, just like you would . While packaging can play a role in ensuring safe arrival of products, handling is generally the largest factor. After all of your care and work, you can rare be provided a guarantee that your shipping partner values it as much as you do. Estafeta USA understands the value of your items and works to make sure each one is handled with care. We also offer insurance options for the more nervous of the group, because when it’s yours you can never be too careful. We won’t let your labor of love go to waste now or ever.
In the search for a product, customers consider many things, namely, price. They pick your store because of your hard work in lowering costs for them. But after seeing it in their cart with the added shipping costs, it wasn’t so appealing. Cart abandoned.
According to the e-Tailing Group, 80% of customers prefer to shop online in order to better research the products and prices, make sure you come out on top in that calculation. Whether you’re just starting out or an established eCommerce business, you work hard to make sure you have the best prices. Don’t let shipping costs drive customers away and costs up; make sure you’re getting the best price for the best service.
4. Want vs. Need
The difference between a want and a need when it comes to shipping all comes down to the time it takes to hit the button. While a “need” purchase is a function of simple pricing and how soon you’ll get it, a “want” purchase leaves more elements to chance. Likely, it’s not the only impulse buy in your cart, it may not need to be ordered “right now” meaning the page requires a few visits to return to before the order is processed (if it ever is), and a product may end up getting left out altogether if it’s not the biggest want in the cart. By making shipping easier, especially internationally, you remove a factor you can control in hopes that the ones influence these decisions less. Remove that obstacle for your customers in Mexico and make shipping just as easy as ordering.
5. Tracking Shipping Errors
In a world of data, customers love nothing more than up to date information. Thanks to our expansive shipping across Mexico, we offer GPS tracking that allows you to stay up to date wherever your package is. We offer GPS tracking on all LTL shipments at no extra cost so you’ll know what’s going on every step of the way without any extra effort. Allowing you to keep up in this digital data driven world, without missing a step or adding something to your to-do list.
6. The Shipping Void
When running your own business you can never have enough support, many small business owners grow attached to their products. After all, they were imagined, assembled, and sold from the comfort of their home. Shipping those products should feel less like throwing it over a canyon and more like trusting a friend. We answer your calls anytime and our drivers are there to support you.
7. Packaging Costs
From handcrafted lamps to custom-made tables, your business is as unique as it’s products. Is it better to ship a pallet of under-filled boxed or awkward items one at a time? Don’t waste money on shape if you don’t have to. Talk to our LTL experts to see what the lowest cost would be for you because the answer should be specific to you, and your unique needs.
8. Overwhelming Logistics
Sometimes the problems stem from nothing more than workload. Spending your time in one industry can cause tunnel vision and trying to explore the logistics world seems like an impossible task. We are here to take care of the logistics side so that you can focus on whatever makes you happy. After all, you spent years preparing for your role now and you don’t have time to waste learning another. So take one more task off your list and let us help you with shipping.
9. Reputation Concerns
Repeated moments in shipping that hurt one client, tend to cause a ripple effect that increasingly affects a business’s reputation, especially through digital platforms. Time spent building a businesses reputation shouldn’t be discounted because of a few bad reviews. Bolster your brand by ensuring that your shipping partner cares as much about the customer experience as you do. Your reputation will remain spotless and you can rest easier knowing there is one less thing to worry about.
10. Feeling Small
In the midst of shipping and providing for your customers, especially with international challenges, it’s easy to give into the mindset that shipping certain ways can be too challenging and it may not be worth it for your business. With the right partner, shipping can be made into a turnkey experience, no matter how big or small your shipment is. Your business deserves to benefit in every way possible and we are here to help you in that process.