eCommerce Tools to Make Life Easier
eCommerce comes with many obstacles. Through our years of shipping we have worked with many eCommerce gurus, and were happy to share their knowledge. Who would’ve thought that you’re Etsy shop would one day need a human resources department?
Make your site search ready
The first step is to make sure that customers can use every inch of your beautiful site. In order to do that you need a search tool that does much more than simply match keywords. Enabling a more advanced search can not only usher customers to products they’ll love but also provide you more data on what they are looking for. These tools are often self-learning, and come with auto-correct features which means you don’t have to self program each possible mistyped word anymore. The more easily your customers can reach their end goal, the more likely they are to return. Tools such as Unbxd or SearchSpring can help you utilize your already present content and make it as user friendly as possible.
Keep an eye on the exit
Once your site is searchable, you will need to begin identifying when and why people leave it. Tools can help you track customer activity on your page and identify where they are located directly before leaving your site. Once you have this information you can improve the page they usually exit from or install a tool that will navigate them elsewhere quickly. Knowledge is power in eCommerce, and this type of knowledge can’t be faked. The longer customers linger on your site the greater stickiness rate search engines detect, this means higher search ranking all around. Tools such as CrazyEgg, OptiMonk, and ExitBee all allow you to trace when most people exit your site and help to determine why.
Monitor the competition
Kick the fear the your competition is beating you, and save time with systems that track competitor prices and actions for you. If the information is always waiting, there is not room for wondering. By keeping an eye on competitor rates you cannot only adjust lower as needed but raise your price when the average goes up. Being the lowest price around has never been easier, and it can kick your obsessive habit of checking their site (you’re only helping their analytics and hurting your schedule). Some of our favorite platforms include PriSync and Price2Spy, both track multiple competitors and report results.
Maximize Customer Happiness
While price is important to monitor, it’s not everything. Customer service, quality products, and creating an enjoyable experience are equally as important and valued. Consistently monitoring and providing open communication channels to customers will allow for the service, quality, and attentiveness to shine through.You can’t allow customer satisfaction to drop, and also can’t afford the time to email back each concern or question. If your response times have been dropping and it’s time to regain the positive feedback, time to answer their questions in real time. While the concept can seem overwhelming, the execution usually isn’t. Systems can deliver chat requests in multiple methods (email, text, phone, etc), which means that your excuses for delaying are quickly dwindling. Services such as Zopim and Tawk can get you started and you can develop your best customer service method as time goes on. Being available to your customers doesn’t have to be a hassle.
Share their good news
When you perfect the customer service experience, it’s time to start collecting and displaying positive reviews highlighting your customers boasting about how great you are. Positive reviews serve to both instill confidence with customers, and boost your search rankings by providing back links and mentions. The more your name is quoted (naturally) the more likely you are to match to a keyword for your product. But how do you go about that? Tools like Yotpo or testimonial robot allow you to collect and display reviews on your webpage or you can monitor your outside reviews from platforms such as ReviewPush. Whichever route you pick, be sure to bask in the glow of customer satisfaction for a bit.
Cover the basics
As you grow your eCommerce business it is important to cover the little things. Don’t let things like establishing a good human resources system and accounting matters fall through the cracks. By establishing good practices when you are still small it can simplify the process drastically as you scale. Not to mention, it requires you spending less time in a ‘Taxes for Dummies’ book and more doing what you love. If you aren’t yet ready to hire staff to manage those aspects you can use services such as KinHR that can cover yours HR bases and accounting resources like InDinero. While these services won’t work forever nor include all needs, they will help to power your business forward in growth with a safety net of processes and systems.